Market Monitoring

Market Monitoring is an effective way of using the price parameter to increase market share, share-of wallet and earnings. The right price is essential for increasing the turnover for companies with low customer loyalty– as a rule the turnover lost by the competitors. With the CDM Market Monitoring solution you can change the price in a minute after the market reaction so that the short-term day-to-day profitability is also secured.

This way you can achieve optimal occupancy, optimal margin, optimal cost level or other vital competition parameters for your industry.

The philosophy of the solution is that company’s own data can tell just as much about the competitive situation right now as the much more difficult to obtain competitor and industry data.

For more information contact Jan Pilgaard Carlsen by telephone +45 70 27 19 27 or e-mail jpc@cdm.dk