Participating in educational events is an important part of the pharmaceutical companies’ marketing activities. Doctors, specialists and other people within the health industry must keep their knowledge up-to-date as clinical trials progress, new scientific discoveries are made, new products are released or the benefits/ drawbacks of existing products are discovered.
The CDM Optimize Event Manager handles these event processes beginning with the conception of the event, through its execution to reporting. In short, it is a practical tool for arranging pharmaceutical meetings, conferences and seminars. Doctor target groups can be defined, you can send invitations and keep track of who will come, who has specific wishes concerning transportation arrangements, where to stay, etc.
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