The handling of clinical trials, the relationship to institutions and people involved in the trials, has impact on the whole business system in the pharmaceutical industry. The contact to Clinical Trial investigators often starts long before projects/products are visible for Marketing and Sales, the traditional users of CRM systems, in the organization. Ensuring transparency across the organization for the different interest holders, both in relation to network but also for activities in respect to investigators, provides the foundation for an professional and effective organization.

CDM Optimize has a build in functionality to handle clinical trial information. This ensures that all communication, activities and thereby involvement by investigators can be stored and traced on projects and clients.