Built in MS Dynamics CRM 2011, as a part of the CDM Optimize solution suite tailored specifically for the life science industry, the CDM Optimize Advanced Segmentation module offers an objective, uniform and quick segmentation process while still respecting the complexity of your data.

Deploying the segmentation on both qualitative as well as quantitative data sources, the Advanced Segmentation module allows you to compose a highly detailed image of your customer data offering the possibility of conducting an in-depth analysis of the true value of potential and existing customers. Thus, the value of each of your individual contacts can be measured helping the sales reps to more effectively set their priorities and target their messaging.

Through integration with MS Outlook a highly user-friendly interface allows effective deployment of multiple segmentations of your target audiences in relation to various products supporting a more focused customer interaction.

In other words, the CDM Optimize Advanced Segmentation module enables precise and measurable life science marketing by integrating sales and marketing efforts in your organization.

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