CDM Optimize Pharma is the foundation of the CDM Optimize solution suite, handling sales force automation.

It is built fully in Dynamics CDM which means that the vast majority of functionality is built leveraging the core Dynamics CRM technology (as either new entities of major adaptations of existing entities).

This unsures a fully native Dynamics CRM look and feel. The list gives an overview of the central functions in CDM Optimize Pharma, which are centered an stand Dynamics CRM Products, Activities and Contacts/Accounts.

This is done in the form of both new entities as well as adaptations of existing entities: Institution, Contact person, Activities and Appointments, PreCall activity / Objectives, Products and Product Hierarchy, Activity Plan/Sales Cycle, User Context, Appintment map, Activity view, My Short list, Planning center with real web parts, Contacts Without Appointments, Appointment Map, Activity View Last/Next Appointment, new CRM calendar, new charts that does not require license and new CDM grid.